Proven Ways to Boost Your Pinterest Engagement
Pinterest is often referred to as Facebook and Twitter’s little brother but it has evolved into a global social media powerhouse, with its influence not to be underestimated. Each day, millions of people use Pinterest for ideas and inspiration and its user base is continually growing.
Since launching my own e-commerce businesses in 2022, I quickly discovered that Pinterest is far more useful than just providing unconventional recipes and DIY project inspo! It has serious potential for promoting your brand and expanding your reach.
Nevertheless, because Pinterest is often seen as the lesser sibling to Facebook and Twitter, it might seem puzzling to utilise the platform for marketing. Depending on your niche, your brand might not have a presence on Pinterest yet.
Given that approximately 80% of Pinterest users are women, the platform initially appeared most suitable for brands targeting females. Beauty and fashion products used to dominate Pinterest, but a surge in male users means the platform can now deliver impressive engagement rates to brands across virtually all niches. Meaning that you no longer need to sell products geared towards women to generate engagement on Pinterest.
Sharing and promoting on Pinterest differs from Facebook or Twitter, but many principles remain the same. Let’s delve into how you can attract new audiences to your business by boosting engagement on Pinterest.
How to Increase Engagement on Pinterest:
You might be astounded at how much engagement on Pinterest can mean for your brand. Even a handful of shares can expose your store to vast new audiences.
So, below are the most effective strategies to boost your Pinterest engagement.
#1: Utilise Tall Images to Draw Attention in Searches and Boards
Pinterest images significantly differ from those on other social media platforms. Instead of arranging pictures horizontally, Pinterest does so vertically.
You can upload smaller photos, but they might not be as noticeable because Pinterest boards scroll vertically, meaning that tall images are easier to view.
Also, the taller your image, the more content and information you can provide. When you offer more content, your posts will generally receive more re-pins than those with less.
A recent study also indicates that tall images on Pinterest are more eye-catching than wide ones. This is important to know, as engagement on Pinterest is largely contingent on a post’s visual appeal.
According to Design School:
- Images with multiple dominant colours get re-pinned 3.25 times more than those with just one dominant colour.
- About 1/5 of all images on Pinterest feature a face. Brand images without faces are 23% more likely to be re-pinned.
- Users are twice as likely to re-pin images with red, orange, or brown hues than those with blue.
- Images with less than 30% background are more likely to be re-pinned than any other image. The more background an image contains, the less likely users are to re-pin it.
- The optimal Pinterest image should use a 2:3 aspect ratio, or 1000 x 1500 pixels, as Pins with an aspect ratio greater than 2:3 might get cut off in people’s feeds. You can create images larger or smaller, but studies suggest this image resolution size is the most conducive to engagement.
Canva is a great free resource for creating Pinterest pins and is what I use for all of mine. This design tool even has built-in templates you can customise to match your branding, as well as loads of graphics and images you can use for free! ೃ⁀➷
#2: Determine and Post Pins at Optimal Hours
Like Facebook and Twitter, Pinterest also has certain times which are more suitable for posting than others. Posting at inopportune times can drastically reduce your Pinterest engagement, while posting during peak engagement times can massively increase your reach.
So, what’s the best time for posting on Pinterest? Research indicates that Saturday is the ideal day for posting on Pinterest, with Friday closely following.
The best time window on Saturdays is posting on Pinterest between 8-11pm.
While on Fridays, around 3pm is best for positing on Pinterest (aligning with high engagement due to people concluding their workweek).
Outside of weekends, the best times to post on Pinterest include: 1-3pm and 8-11pm (peaking at 9pm).
#3: Develop a Pinterest Advertisement
Pinterest has its own ad program. It’s analogous to those of Facebook and Twitter but usually provides maximum engagement for the least cost (based on your niche, audience, and ad quality). I find it to be 10x cheaper than my other social media campaigns, especially Facebook.
Creating a Pinterest ad is straightforward all you need to do is:
- Compile a list of your best pins that resonate with your brand and message.
- Establish your targeting strategy.
- Determine who you want to see your pin and who is likely to follow your link.
- Decide how you’ll pay for engagement – you can opt to pay per pin engagements or site visits.
- Monitor your ad.
- Make necessary adjustments to enhance your ad’s performance.
Promoted pins appear in search results just like other pins, with a minor “promoted pin” tag at the lower left corner. They’re not easily distinguishable from organic pins at first glance, reducing the chance for users to skip it because it’s a promoted post.
The highlight of Promoted Pins? You only pay for what delivers. If your promoted pin gets no clicks, you owe nothing. You can decide how you pay for your Promoted Pins after setting them up, but you’ll never pay for what doesn’t deliver.
#4: Incorporate Calls-to-Action in All Your Posts
Calls-to-Action (CTA’s) are potent tools to increase Pinterest engagement. Just by urging your audience to take action, you can drive significant traffic.
How effective are CTA’s? A recent Quicksprout study suggests that pins with a call-to-action see an 80% surge in engagement compared to those without. If you’re not employing CTA’s, you’re missing out on potential re-pins and link follows.
Some effective yet simple Pinterest CTA’s include:
- Encourage your audience to share your post.
- Present a free gift/download or discount.
- Suggest your audience pin your post for later.
- Direct your audience to your website for more of your products or content.
CTA’s can be placed either in your image caption or on the image itself. Both methods work well, but CTA’s on the image might lead to more engagement.
#5: Craft Meaningful Pin Descriptions
While an image might say a thousand words, pin descriptions matter too. Each of your pins should contain a description. Descriptions within 100-200 characters have been found to get the most re-pins.
To improve Pinterest engagement, Pin descriptions should provide a concise overview of the product or post linked to the pin image. Good pin descriptions accurately portray what viewers are about to see or read without exaggeration.
To draft compelling Pinterest descriptions: Provide specifics about your product or blog post. Keep descriptions concise, as only 75-100 words appear in grid view. Incorporate relevant keywords in your descriptions.
Adding a few hashtags to your pin descriptions is also another way for users to come across your pins and discover your business.
#6: Develop Boards Specific to Your Field
On Pinterest, I look for well-structured boards that offer relevant information. I avoid random boards like “Things I Like,” as the pins may not align with my interests. This is a common preference among Pinterest users.
To improve Pinterest engagement, construct Pinterest boards that resonate with your brand and only post relevant pins to your boards.
Do not hesitate to create multiple boards, each devoted to a distinct category. A lack of sufficient boards might render your profile sparse and potentially deter your audience.
#7: Select Appealing Cover Images for Your Boards
Each board you generate can display a cover image, similar to Facebook. These images can grab your audience’s attention and drive greater engagement to your boards.
The creation or selection of your board cover image is at your discretion. You can incorporate your brand colours, logos, and other visual elements that represent your brand message. Also, consider using a few descriptive words on your cover image to convey its content.
After creating your image, you can set it as the cover via your board’s settings.
#8: Re-Pin Content from Other Pinterest Members
With its vast user base, Pinterest offers a wealth of valuable content. While maximising Pinterest engagement from your content is crucial, sharing content from others helps you tap into broader audiences.
Whether sharing content actually enhances your Pinterest engagement depends on the type of content shared.
To find share-worthy pins:
- Use Pinterest’s search function to find keywords associated with your brand.
- Save the best pins you see.
- Determine the board that you want to share your pin on.
- Finally, share that pin!
This will show potential followers that you are creating the best content, and are not just interested in promoting your own. Plus, Pinterest rewards Pinners who share the love!
#9: Develop Group Boards for Wider Reach
Apart from personal boards, Pinterest allows you to create group boards. This is by far one of the easiest ways to improve your Pinterest engagement.
Group boards enable you to include collaborators who can contribute their own content to your board and share it with their followers.
This increases the visibility of your posts and boards, as users will identify you as a collaborative account on the board.
#10: Utilise Pinterest Analytics for Strategy Enhancement
The effectiveness of the strategies outlined can only be gauged by measuring your results. Pinterest provides an amazing analytics tool that allows you to get a thorough understanding of your account, pins, and audience.
Pinterest analytics can be accessed from the top left corner of the Pinterest homepage. From this, you can identify which boards and pins receive the most clicks, re-pins, and overall impressions and then utilise this data to modify your sharing strategy.
Regularly checking your analytics and monitoring changes that occur because of your own efforts is vital. Your analytics are your most potent tool for Pinterest engagement, so don’t neglect them in hopes of blindly perfecting your strategy.
Pinterest is often underestimated, but since its inception, it has evolved into a powerful business and marketing tool. If you’re not leveraging Pinterest for your own business, you might be overlooking a major potential audience.
By following this guide, you can attract more attention to your pins and boards, and drive more traffic to your store or website!🧡
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Disclaimer: The strategies and suggestions provided in this blog post are based on personal experiences and observations, and they are intended to serve as general guidelines for boosting engagement on Pinterest. Results can vary widely, as they depend on numerous factors including the nature of your content, your target audience, and the ever-changing algorithms of social media platforms. The author does not guarantee that employing these strategies will lead to specific increases in engagement, followers, or website traffic. Readers are advised to use this information as a starting point and to tailor their social media strategies based on their unique circumstances and goals. No responsibility is assumed by the author for any business losses or other negative outcomes that may occur as a result of applying the strategies discussed in this blog post. Readers should perform their own due diligence before implementing any social media strategy.